Less than 9% of the world is circular.
Up to now, the economy has been a linear one.
In a linear economy we take raw materials, create products, use them, and dispose of them. This has severe negative consequences for our planet. A pile of unprocessed waste, climate change, overconsumption …
There is an urgent necessity to shift our consumption and production habits.
Sustainable production & consumption is a must, an absolute minimum even, but we need to go a level deeper in order to protect the earth’s resources: embracing circularity and circular economy in all layers of our lives.
Only 9 % of the world is circular. We have a long way to go… Every step matters. The sooner the better.
Circularity is THE way forward:
waste is reused and repurposed into new products, rather than using raw materials.
Circular economy paves the way to regenerating and repurposing waste, and allows us to valorise it. It means recreating new products with minimum or no waste, until their next lifecycle, in another form.
Waste, after all, is beautiful and has role to play. Now and in the future.
