Who is WOO ?
Woo offers authentic, high-quality, lifestyle products that are co-created by communities around the world and have a positive impact. The aim is to create and connect a global community of aspirational consumers, partners and supporters who commit to mutually invest in a better future.
The story of WOO started decades before its conception in an accumulation of experiences and events in Saskia de Knegt’s life. Through her early adult years in the medical sector and later in her humanitarian work with the United Nations, she witnessed poverty and suffering first hand, and realised that the only sustainable solution is to empower people to help themselves, rather than relying on charity and handouts.
”We design, create, and produce an array of luxury items that are a living reflection of our values: the well-being of our planet and its people is at the core of everything we do.”
How is WOO circular and why do we love them?
The materials are sourced sustainably and upcycled, and natural ingredients are used in order to protect the planet and safeguard the lives of future generations.
WOO aims to partner with, invest in, educate, and employ disadvantaged people, empowering them to achieve a better quality of life. WOO works with low-income and rural communities in their supply chain, such as farmers, artisans and employees, giving these vulnerable people opportunities and market access that enable and empower them.
WOO mindfully sources from suppliers who offer fair wages, prohibit child and forced labor, commit to non-discrimination, promote gender equality and women’s empowerment, provide safe and healthy working conditions, and respect the environment.
Learn about Woo social and environnetal impact !