About WAO

The Eco Effect Shoes

WAO are a collective of people who asked themselves: can we make it cool and good at the same time?  The answer is a sustainable and high-quality product, which can be a vehicle for a new environmental awareness. 

WAO are circular and sustainable sneakers made in Italy. 

WAO has created ´entirely´ ecological shoes, made with natural, regenerated and sustainable materials. 

This is the eco effect resounding in the cyclic nature of WAO: the shoes come from the earth and return to it at the end of their life cycle. In fact, almost every part of WAO shoes can be ground up into compost, providing life giving nutrients to a new ecosystem.

The Eco Effect can be summed up like this: 

  • NATURAL OR REGENERATED STUFF

Hemp or Econyl® regenerated nylon for the upper part. Cork and coconut fiber for the insole. Natural rubber for the sole. The lining is made of organic cotton, as well as the laces. 

  • GO!ZERO® DEGRADABLE SOLE

The sole is degradable in compost, without releasing phytotoxicity from the degraded stuff. 

  • THE END OF ECO EFFECT

We’ll collect the shoes, separate the parts for compost (sole) and mixed waste (eyelets), and we’ll feed worms with the organic parts (upper part, insole, lining and laces). WAO come from the earth and we care giving back to it with the utmost respect.

  • SOLIDARITY ENTERPRISE

We donate the 4% of the sale (net of VAT) to non-profit organizations which support the environment or the animal welfare. We want to be part of an international sensibility.

  • LIFE CYCLE SYSTEM

Cruelty free shoes, eco-friendly technologies and a clear and accessible supply chain. We listen to nature and do not run after seasons.

How Circular is WAO?

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